A bit of good news today, Google announced the introduction of Schema.org: “a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites.”
I encourage you to go to the announcement and start thinking about how this will help you in your SEO efforts.
I have long been troubled by the weak “official” support from search engines for a more structure markup schemas (i.e. Web Standards by any other name) and how the popular push in the web industry has been toward a “whatever you can get away with” attitude. Those that did not struggle through the browser wars of the 90’s don’t realize how this attitude came to nearly cause the Internet to drowned in chaos.
The announce suggest that Google has been supporting this all along, but support has been so weak that most SEO professionals seemed to think that Web Standards are a nuisance at best. So, I’m encouraged with this announcement and hope that they will push it in the way they can push it best, by rewarding those that use standard schemas with better placement in the search engines.